For over 15 years, the ALW Group has been designing, building and pushing industry standards to create a unique retail shopping experience for the top luxury brands worldwide.

ALW Studio is a full service creative firm offering custom designs, quality manufacturing and project management in the industries of fashion, beauty, hospitality and luxury. Together with our clients, we design and develop 3D brand concepts from: store interiors to pop-up shops, temporary brand-outposts to shop -within- shops, custom made furnitures to serial in-store POS materials and anything in between.

Always searching to be a leader in the design world!

What's happening

ALWShopkonzept builds for MAC & Dior in Copenhagen!
Hudson Bay Utrecht & Amstelveen for Lancome
SkinSurgery / SkinCeuticals / Den Haag
PinkGellac developing 3D retail concept

Launch Atelier Cologne at Ici Paris XL
Giorgio Armani Cosmetics shop at INNO Antwerp
Exhibition Comfort Zone & Skin regiment in Dusseldorf and Utrecht
Designing new department store concept Vichy
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Shop in shop

ALW Studio specializes in designing and building personalised shops for luxury brands in department stores, exclusive chains and global aeroports.

Our goal is to highlight the brand to customers, expressing its values and pushing sales with dedicated beauty advisers, using their brand shop as an ultimate tool.
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STORE DESIGN

In a rapidly changing retail environment, ALW Studio supports retailers and brands with our knowledge of worldwide retail trends and up-coming shop concepts.

Our 360 degree approach means we not only can build and design a new store, but also with our clients see how traffic, strategic store lay-outs, visual merchandising and hospitality can play a major role in fulfilling the customers needs. Creating the best retail shopping experience possible every time.
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wall display

In most chain stores, back wall presentations create a compact yet powerful brand statement. They highlight the products and brand experience.

When asked how to incorporate a personalized touch between the product and client, we design and build visual presentations with a focus on the client experience. When a high level of self service is the goal, the focus is on merchandising the best selling SKU’s on shelves and adding dedicated plannograms to present the customer with the most interesting products first.
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Display

Displays can be used as a first encounter with a brand or as a commercial tool to increase sales on a specific product.

ALW Studio designs, develops and produces displays in multiple materials like acrylic, metals and wood in a multitude of sizes and shapes and mediums to attract your target customer. With over 15 years of experience in shopper behaviors, we advise our clients how to build the most effective display.
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Exclusive Windows & outposts

We love designing exclusive 'out of the box' window displays.

Window displays are not only used for commercial use, but also as an attractive way to showcase a brand experience and to highlight its values. Windows are often related to instore activities or brand events. In the age of rising social media, its a great way to connect your brand to your customer.
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OUR CLIENTS

The ALW group is proud of its long lasting relationships with some of the worlds key players in the fields of luxury and retail. We welcome any new client or brand, small or big, to explore and exceed together!